Science blogging: an exploratory study of motives, styles, and audience reactions

Merja Mahrt, Cornelius Puschmann (JCOM)

This paper presents results from three studies on science blogging, the use of blogs for science communication. A survey addresses the views and motives of science bloggers, a first content analysis examines material published in science blogging platforms, while a second content analysis looks at reader responses to controversial issues covered in science blogs. Bloggers determine to a considerable degree which communicative function their blog can realize and how accessible it will be to non-experts. Frequently readers are interested in adding their views to a post, a form of involvement which is in turn welcomed by the majority of bloggers.

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