evaluation

The right weight: good practice in evaluating science communication

Giuseppe Pellegrini (JCOM)

Evaluations of science communication activities before, during and after their implementation can provide findings that are useful in planning further activities. As some selected examples show, designing such evaluation is complex: they may involve assessment at various points, a mix of quantitative and qualitative methods, and show that impacts differ when seen from different perspectives.

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Impacts of science communication on publics, cities and actors

Gema Revuelta (JCOM)

An evaluation toolkit developed as part of the EU-funded PLACES project was applied in 26 case studies across Europe. Results show, among other things, the contribution of science communication initiatives to public curiosity, professional networking and perception of cities where these initiatives are stronger.

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Do we know the value of what we are doing?

Brian Trench (JCOM)

The demand for evaluation of science communication practices and the number and variety of such evaluations are all growing. But it is not clear what evaluation tells us – or even what it can tell us about the overall impacts of the now-global spread of science communication initiatives. On the other hand, well-designed evaluation of particular activities can support innovative and improved practices.

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