This study investigates how mediated discourse about finance developed in the USA in parallel to the shift from a corporate liberal political economic order to a neoliberal one. This is done by analyzing two personal finance magazines, Money and Kiplinger’s, utilizing both critical discourse analysis and longitudinal quantitative content analysis (1947–2008). I find that at the core of this discursive environment lies the phenomenon of authoritative proximity, which positions the magazines as trusted advisors guiding the audience, a collection of individuals, towards financial autonomy through immersion in financial markets. Authoritative proximity is constituted by second person address forms, imperative mood and paratactic syntax – all elements whose salience rises over time. This discourse, which makes the abstract financial system increasingly more concrete and focused on the individual, is compatible with the emergence of a neoliberal political economy.
This article analyses media representations of the strengthening technological energy policy orientation in the UK and Finland. Drawing from over 1200 newspaper articles from 1991 to 2006, it scrutinises how energy policy in general and energy technologies in particular have been discussed by the media in these two countries, and how the media representations have changed over time. The results point to the importance of national political, economic and cultural features in shaping media discussions. At the same time, international political events and ideas of technology-driven economic growth have transformed media perceptions of energy technologies. While the British media have been rather critical towards national policies throughout the period of analysis, the Finnish newspaper Helsingin Sanomat has supported successive national governments. In both countries, energy technologies have increasingly become linked to global societal and political questions.