visualisation

ESO Ultra HD Expedition: New clarity for astronomy outreach

Ryan J. M. Laird, Lars Lindberg Christensen

In the spring of 2014 a team of ESO Photo Ambassadors embarked on a pioneering expedition to the European Southern Observatory’s observing sites in Chile. Their mission was to capture time-lapses, stills, videos and panoramas in crisp Ultra High Definition from some of the darkest night skies on Earth.

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Readability and Visuals in Medical Research Information Forms for Children and Adolescents

Petronella Grootens-Wiegers, Martine C. De Vries, Tessa E. Vossen, Jos M. Van den Broek

Children are often-overlooked receivers of medical information, and little research addresses their information needs. However, young children are capable of understanding medical concepts, and they express the desire to be informed. This study addresses the quality of medical research information forms for children in the Netherlands, by assessing text readability and the role of visuals. Children’s reading books, nonfiction books, and textbooks were used as comparison. Seven focus groups were conducted to identify children’s preferences and needs for text and supporting visuals. We argue that the use of visuals is a powerful, but neglected, tool to improve medical information for minors.

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Putting Environmental Infographics Center Stage: The Role of Visuals at the Elaboration Likelihood Model’s Critical Point of Persuasion

Allison Lazard and Lucy Atkinson

Infographics, which integrate visuals and text, can increase audience engagement with message content. Relying on two experiments, this study demonstrates the role of visuals for decisions to critically evaluate pro-environmental messages. Using the Elaboration Likelihood Model as a theoretical foundation, we demonstrate that individuals engage in greater levels of issue-relevant thinking when shown infographics compared to messages that rely just on text or just on illustration, with learning preferences and visual literacy as moderators. The findings demonstrate that visual content is an important factor for persuasive message processing, and infographic messages hold opportunities for the communication of environmental issues.

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