media representations

Science and National Pride: The Iranian Press Coverage of Nanotechnology, 2004-2009

Szczepan Lemańczyk

This study is the first attempt to study media representations of nanotechnology in the Islamic Republic of Iran. Content analysis has been used to investigate the potential risks and benefits of nanotechnology, centering on the dominating frames, themes, actors, and tone and on the geographical focus of the articles published in the Iranian daily press between 2004 and 2009. The results will offer a new perspective to the ongoing discussion on the social aspects of nanotechnology, looking at it through the lens of a different culture, religion, language, and sociopolitical system.



“Othering” agricultural biotechnology: Slovenian media representation of agricultural biotechnology

Jožica Zajc, Karmen Erjavec

While studies on media representations of agricultural biotechnology mostly analyse media texts, this work is intended to fill a research gap with an analysis of journalistic interpretations of media representations. The purpose of this project was to determine how news media represent agricultural biotechnology and how journalists interpret their own representations. A content and critical discourse analysis of news texts published in the Slovenian media over two years and in-depth interviews with their authors were conducted. News texts results suggest that most of the news posts were “othering” biotechnology and biotechnologists: biotechnology as a science and individual scientists are represented as “they,” who are socially irresponsible, ignorant, arrogant, and “our” enemies who produce unnatural processes and work for biotechnology companies, whose greed is destroying people, animals, and the environment. Most journalists consider these representations to be objective because they have published the biotechnologists’ opinions, despite their own negative attitudes towards biotechnology.


Representations of energy policy and technology in British and Finnish newspaper media: A comparative perspective

Tuula Teräväinen

This article analyses media representations of the strengthening technological energy policy orientation in the UK and Finland. Drawing from over 1200 newspaper articles from 1991 to 2006, it scrutinises how energy policy in general and energy technologies in particular have been discussed by the media in these two countries, and how the media representations have changed over time. The results point to the importance of national political, economic and cultural features in shaping media discussions. At the same time, international political events and ideas of technology-driven economic growth have transformed media perceptions of energy technologies. While the British media have been rather critical towards national policies throughout the period of analysis, the Finnish newspaper Helsingin Sanomat has supported successive national governments. In both countries, energy technologies have increasingly become linked to global societal and political questions.