public opinion

Can media monitoring be a proxy for public opinion about technoscientific controversies? The case of the Italian public debate on nuclear power

Federico Neresini, Andrea Lorenzet

Is it possible to infer information about public opinion by looking at how the media discuss controversial technoscientific public issues? We conduct content analysis on media coverage of nuclear power in Italy in the years 1992–2012 and compare it with longitudinal public opinion surveys. By treating a large amount of textual data and applying an innovative methodology based on indicators of the presence of ‘risky terms’, that is, keywords referring to the issue of risk and danger, very high correlation has been found between media discourse on risk and opposition within public opinion. The analysis is conducted testing as a preliminary step Mazur’s hypothesis on quantity of coverage and opposition towards controversial technoscience. Then, risk content measures are used in order to gain stronger correlations between media and public attitudes towards nuclear power.


Attitudes to genetically modified food over time: How trust in organizations and the media cycle predict support

Mathew D. Marques

This research examined public opinion toward genetically modified plants and animals for food, and how trust in organizations and media coverage explained attitudes toward these organisms. Nationally representative samples (N = 8821) over 10 years showed Australians were less positive toward genetically modified animals compared to genetically modified plants for food, especially in years where media coverage was high. Structural equation modeling found that positive attitudes toward different genetically modified organisms for food were significantly associated with higher trust in scientists and regulators (e.g. governments), and with lower trust in watchdogs (e.g. environmental movement). Public trust in scientists and watchdogs was a stronger predictor of attitudes toward the use of genetically modified plants for food than animals, but only when media coverage was low. Results are discussed regarding the moral acceptability of genetically modified organisms for food, the media’s role in shaping public opinion, and the role public trust in organizations has on attitudes toward genetically modified organisms.